Promotor — repositioning campaign
Promotor is a glossy auto magazine which can be placed in a top 3, regarding the number of readers in Romania. Due to the pictorials presented in its content, the readers perceived it more like a playboy magazine with cars.
After the research it was known that the readers are more interested to buy a magazine with an auto theme.
As a conclusion, it was decided to start a repositioning campaign, in order to change the content and format, conceiving a print & online campaign.
Client: MediaPro Group Promotor
Agency: Protv s.a. (inhouse agency)
Art Director /Copywriter /Retoucher: Sebastian Tudor
Promotor is a glossy auto magazine which can be placed in a top 3, regarding the number of readers in Romania. Due to the pictorials presented in its content, the readers perceived it more like a playboy magazine with cars.
After the research it was known that the readers are more interested to buy a magazine with an auto theme.
As a conclusion, it was decided to start a repositioning campaign, in order to change the content and format, conceiving a print & online campaign.
Client: MediaPro Group Promotor
Agency: Protv s.a. (inhouse agency)
Art Director /Copywriter /Retoucher: Sebastian Tudor