Mr Proper — awareness campaign
Mr. Proper or Mr. Clean or Flash in the UK is a brand name fully owned by Procter & Gamble and created in Costa Rica.
Mr. Clean also makes a melamine foam cleaner under the name-brand of Magic Eraser.
The Brief was a generic one: make awareness to this product. As a solution I proposed a print ad series to comunicate the benefit through a tagline: "now, it’s funny to look at it".
Art Director /Copywriter /Retoucher: Sebastian Tudor
Mr. Proper or Mr. Clean or Flash in the UK is a brand name fully owned by Procter & Gamble and created in Costa Rica.
Mr. Clean also makes a melamine foam cleaner under the name-brand of Magic Eraser.
The Brief was a generic one: make awareness to this product. As a solution I proposed a print ad series to comunicate the benefit through a tagline: "now, it’s funny to look at it".
Art Director /Copywriter /Retoucher: Sebastian Tudor